Privacy policy
PRIVACY POLICY
Last updated: September 3, 2026
SECTION 1 — OVERVIEW
This Privacy Policy explains how TaoistPath collects, uses, stores, discloses, and otherwise processes personal information when you:
• Visit or use our website
• Browse or purchase a product
• Complete a personalized questionnaire or form
• Request a personalized digital experience
• Contact customer support
• Otherwise interact with our services
TaoistPath is operated by:
Suzhou Zhangliuer Trading Co., Ltd.
苏州市张刘儿贸易有限公司
Registered in Suzhou, Jiangsu, China
Suzhou Zhangliuer Trading Co., Ltd. is responsible for the store-side handling of personal information described in this Privacy Policy.
Our online store is powered by Shopify. We also use third-party service providers to support forms, payments, order fulfilment, shipping, communications, analytics, and other business functions.
By using the website or providing personal information, you acknowledge the practices described in this Privacy Policy.
SECTION 2 — PERSONAL INFORMATION WE COLLECT
“Personal information” means information that identifies you or can reasonably be associated with you.
Depending on how you interact with TaoistPath, we may collect the following categories of information.
CONTACT INFORMATION
This may include:
• Name
• Email address
• Billing address
• Shipping address
• Telephone number when voluntarily provided
• Country or region
ORDER AND TRANSACTION INFORMATION
This may include:
• Products and services viewed or purchased
• Shopping-cart activity
• Order number
• Product variants
• Purchase amount
• Discounts
• Shipping method
• Payment status
• Return, cancellation, or refund information
• Order and purchase history
PAYMENT INFORMATION
Payments are processed by third-party payment service providers.
Depending on the payment method, payment providers may process:
• Cardholder or account name
• Billing information
• Payment-card or account details
• Transaction authentication information
• Fraud-prevention information
TaoistPath does not receive or store complete payment-card numbers when payment information is processed directly by an authorized payment provider.
We may receive limited payment information such as payment status, transaction reference, payment method, billing name, or the final digits of a payment card.
PERSONALIZATION AND QUESTIONNAIRE INFORMATION
When you request a personalized digital experience, we may collect information you voluntarily provide, including:
• First name
• Date of birth or other birth information
• Selected area of focus
• Current situation
• Personal question
• Questionnaire responses
• Symbolic color preferences
• Phone-screen requirements
• Other information you choose to submit for personalization
Please provide only the information reasonably necessary to prepare the product you requested.
Do not submit passwords, complete payment-card numbers, banking credentials, government identification numbers, detailed medical records, or other unnecessary sensitive information.
CUSTOMER-SUPPORT INFORMATION
When you contact us, we may collect:
• The information entered in the contact form
• Your order number
• Details of your question or complaint
• Photographs of products, packaging, or shipping labels
• Correspondence between you and TaoistPath
• Information needed to process a return, replacement, or refund
DEVICE AND WEBSITE-USAGE INFORMATION
We and our service providers may automatically collect information such as:
• IP address
• Browser type
• Device type
• Operating system
• Network information
• Cookie identifiers
• Pages viewed
• Links selected
• Shopping activity
• Approximate location derived from an IP address
• Dates and times of website access
• Referring website or advertising source
SECTION 3 — HOW WE COLLECT INFORMATION
We may collect personal information from the following sources:
DIRECTLY FROM YOU
We collect information when you:
• Place an order
• Complete a form or questionnaire
• Contact customer support
• Request a return or refund
• Submit personalization information
• Voluntarily provide a review or other content
AUTOMATICALLY
We and our service providers may collect information automatically through cookies, pixels, log files, and similar technologies when you visit or use the website.
FROM SERVICE PROVIDERS
We may receive information from service providers that support:
• Ecommerce hosting
• Payment processing
• Fraud prevention
• Form management
• Email delivery
• Analytics
• Order fulfilment
• Shipping and tracking
• Returns and refunds
FROM OTHER LAWFUL SOURCES
Where permitted by applicable law, we may receive information from business partners, advertising services, social media platforms, or other third parties.
SECTION 4 — HOW WE USE PERSONAL INFORMATION
We may use personal information for the following purposes.
PROVIDING PRODUCTS AND SERVICES
This includes:
• Processing and confirming orders
• Processing payments
• Preparing personalized digital products
• Delivering digital products by email
• Fulfilling and shipping physical products
• Providing tracking information
• Processing returns, replacements, cancellations, and refunds
• Maintaining order records
PERSONALIZING DIGITAL EXPERIENCES
We may use questionnaire responses and voluntarily submitted information to prepare the personalized reflection, wallpaper, written consultation, or other digital experience requested by the customer.
Personalization information is not used to make legal, employment, insurance, credit, medical, or similarly significant decisions about you.
CUSTOMER COMMUNICATIONS
We may use contact information to:
• Send order confirmations
• Request missing personalization information
• Deliver digital products
• Provide shipping and tracking updates
• Respond to questions and complaints
• Provide return or refund instructions
• Send other service-related notices
SECURITY AND FRAUD PREVENTION
We may process information to:
• Authenticate transactions
• Detect suspected fraud
• Prevent unauthorized payment activity
• Protect customers and the website
• Investigate security incidents
• Enforce our Terms and policies
IMPROVING THE SERVICES
We may use information to:
• Maintain and improve the website
• Understand how customers use the store
• Improve product descriptions and customer support
• Diagnose technical problems
• Develop new products or services
MARKETING AND ADVERTISING
Where permitted by law and consistent with your choices, we may use limited information to:
• Send promotional messages
• Measure advertising performance
• Understand how visitors discover the website
• Present relevant products or content
You may unsubscribe from promotional emails using the unsubscribe option included in those messages.
We may still send non-promotional communications about orders, payments, delivery, customer support, security, or requested services.
LEGAL AND OPERATIONAL PURPOSES
We may use information to:
• Comply with applicable laws
• Maintain tax and accounting records
• Respond to valid legal requests
• Resolve disputes
• Establish or defend legal claims
• Protect our legal rights
• Complete a business restructuring or transfer
SECTION 5 — LEGAL BASES FOR PROCESSING
Where applicable law requires a legal basis, we may process personal information on one or more of the following grounds:
CONTRACT
Processing may be necessary to accept payment, fulfil an order, prepare a personalized product, arrange delivery, or provide customer support.
CONSENT
We may rely on consent when you voluntarily submit information for personalization, agree to receive certain marketing communications, or accept optional cookies.
You may withdraw consent where permitted by law. Withdrawal does not affect processing that was lawful before consent was withdrawn.
LEGITIMATE INTERESTS
We may process information where reasonably necessary to operate and improve the store, prevent fraud, protect security, communicate with customers, and maintain business records, provided those interests are not overridden by applicable privacy rights.
LEGAL OBLIGATIONS
We may process information where necessary to comply with tax, accounting, regulatory, court, law-enforcement, or other legal requirements.
SECTION 6 — HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose personal information to the following categories of recipients when reasonably necessary.
SHOPIFY
Our store is hosted and powered by Shopify.
Shopify may process information about your access to and use of the store to provide ecommerce, hosting, checkout, security, analytics, customer-account, and related services.
Shopify may also process certain information for its own purposes in accordance with its privacy notices.
TALLY AND FORM PROVIDERS
We may use Tally or another form service to collect information submitted through personalized questionnaires and forms.
Information entered into these forms may be processed and stored by the form provider on our behalf.
PAYMENT SERVICE PROVIDERS
Payment providers process payment information, authenticate transactions, conduct fraud screening, and communicate transaction results to us.
FULFILMENT AND SHIPPING PROVIDERS
We may provide names, delivery addresses, telephone numbers where supplied, order contents, and other necessary delivery information to suppliers, fulfilment partners, freight forwarders, postal services, and shipping carriers.
COMMUNICATION AND TECHNOLOGY PROVIDERS
We may use service providers for:
• Email delivery
• Cloud storage
• Website maintenance
• Analytics
• Security
• Customer support
• Fraud prevention
ADVERTISING AND MARKETING PROVIDERS
Where permitted by law and consistent with your privacy choices, limited website-usage information may be disclosed to advertising or analytics partners.
PROFESSIONAL ADVISERS AND AUTHORITIES
Information may be disclosed to lawyers, accountants, insurers, regulators, courts, government authorities, or law-enforcement bodies when reasonably necessary to comply with law, respond to valid legal process, protect rights, or address suspected fraud or unlawful conduct.
BUSINESS TRANSFERS
Information may be transferred as part of a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to applicable law.
WITH YOUR DIRECTION OR CONSENT
We may disclose information when you request, direct, authorize, or consent to the disclosure.
SECTION 7 — SALE, SHARING, AND TARGETED ADVERTISING
We do not sell personal information for money.
Depending on the technologies enabled on the website and the privacy laws applicable where you live, certain uses of advertising cookies or similar technologies may be treated as “sale,” “sharing,” or targeted advertising.
Where required, you may be provided with cookie controls or another method to exercise applicable opt-out rights.
SECTION 8 — COOKIES AND SIMILAR TECHNOLOGIES
We and our service providers may use cookies, pixels, local storage, and similar technologies to:
• Operate the website and checkout
• Keep products in a shopping cart
• Remember preferences
• Support security and fraud prevention
• Understand website use
• Measure performance
• Provide analytics
• Support advertising where enabled
Some cookies are necessary for the store to function.
You may manage certain cookies through your browser settings or privacy controls made available on the website.
Blocking necessary cookies may prevent parts of the website or checkout from functioning correctly.
SECTION 9 — THIRD-PARTY WEBSITES
The website may contain links to platforms or websites operated by third parties, including social media platforms, payment providers, and form services.
Their privacy and security practices are governed by their own policies.
We are not responsible for websites, content, services, privacy practices, or security measures that we do not control.
We recommend reviewing the applicable privacy policy before providing information to a third party.
SECTION 10 — INTERNATIONAL DATA PROCESSING
TaoistPath serves customers in multiple countries and uses service providers that may operate internationally.
Personal information may therefore be transferred to, stored in, or processed in countries other than the country where you live, including China and countries in which Shopify, Tally, payment providers, logistics providers, or other service providers operate.
Privacy laws in those countries may differ from the laws in your country.
Where required by applicable law, we will rely on appropriate legal mechanisms or safeguards for international transfers.
SECTION 11 — DATA RETENTION
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
• The type of information
• The product or service requested
• Whether an order or dispute remains open
• Customer-support requirements
• Fraud-prevention needs
• Tax, accounting, and legal obligations
• Applicable limitation periods
• The need to establish or defend legal claims
When personal information is no longer reasonably required, we may delete, anonymize, or securely dispose of it, subject to technical and legal limitations.
Information retained by third-party service providers may also be subject to their retention practices and legal obligations.
SECTION 12 — DATA SECURITY
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
However, no method of internet transmission, electronic processing, or storage is completely secure.
We cannot guarantee absolute security.
Customers are responsible for protecting their own account credentials and should not send passwords or complete payment information through the contact form or personalization questionnaires.
SECTION 13 — CHILDREN’S PRIVACY
The Services are not intended for children under 18.
We do not knowingly request or collect personal information from children under 13.
If you believe that a child has submitted personal information to us, please contact us through the Contact page so that we can review the matter and take appropriate action where required by law.
SECTION 14 — YOUR PRIVACY RIGHTS
Depending on where you live and subject to applicable law, you may have rights relating to your personal information, including the right to:
• Request access to personal information we hold about you
• Request correction of inaccurate information
• Request deletion of certain information
• Request restriction of certain processing
• Object to certain processing
• Withdraw consent where processing is based on consent
• Receive certain information in a portable format
• Opt out of certain targeted advertising, sale, or sharing
• Appeal a decision concerning a privacy request where applicable
• Submit a complaint to an appropriate data-protection authority
These rights may be subject to exceptions or limitations under applicable law.
To submit a privacy request, use the form on our Contact page and provide a valid email address where we can respond.
Please write “Privacy Request” at the beginning of your message.
We may need to request reasonable information to verify your identity and protect personal information from unauthorized disclosure.
Authorized representatives may submit requests where permitted by law, but we may require proof of authorization and identity verification.
We will not discriminate against you for exercising rights available under applicable law.
SECTION 15 — PROMOTIONAL COMMUNICATIONS
If you choose to receive promotional emails, you may unsubscribe by using the unsubscribe link included in the message.
Unsubscribing from marketing does not prevent us from sending necessary communications about:
• An order
• A payment
• A digital delivery
• A shipment
• Customer support
• Security
• Returns or refunds
SECTION 16 — CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our products, services, technology providers, business practices, or legal obligations.
The current version will be published on this page with an updated “Last updated” date.
Where required by law, material changes will be communicated using an appropriate method.
SECTION 17 — CONTACT
Questions about this Privacy Policy, our privacy practices, or an applicable privacy right may be submitted through the Contact page.
Please provide a valid email address and enough information for us to understand and respond to the request.
Store operator:
Suzhou Zhangliuer Trading Co., Ltd.
Registered in Suzhou, Jiangsu, China
Customer enquiries and privacy requests are accepted through the Contact page. No public telephone support is currently provided.